Are you looking for copy/paste ad formulas to start successfully with? Here's one to look at:
This ad campaign generated $14 leads for individuals who are older and looking to downsize. These leads are more expensive than foreclosure / distressed property leads. But they are of higher price points since they are sellers looking to downsize. We've had agents successfully convert these leads into clients.
Headline A: Is It Getting Too Difficult To Maintain Your Home?
Headline B: Time To Downsize, But Unsure How?
Text A: Time to downsize? I've created a FREE list of available properties in the surrounding areas that might work better! CLICK THE LINK to get access.
Text B: Looking For A More Manageable Home? 🏡 I've created a FREE list of available single story properties in the surrounding areas! CLICK THE LINK to get access to the list.
Link Descriptions: Are you looking to downsize from your current home? Let's find you a more manageable place to live.
Call To Action: Learn More
Images: Pick 1 that is representative of homes in your area.
Conversion Facebook Ad - We created a custom conversion for the thank you page. This means that in Squeeze we selected "Redirect" and redirected people to a page when they became a lead. We pasted the URL for this thank you page into the conversion section of Facebook. Here's where you do that:
The landing page was really simple. It looked like this:
You really want to keep landing page text simple. This way you know why a page is working or not working. The more variables you add; the more things that could potentially could be changed to get better results.
This ad was targeted to people in the agent's geographic region between the age of 30-50.
If you have the ability to create look alike audiences or upload a CSV file of past clients, that's another way you could improve upon these results.