Want to setup better real estate ads on Facebook? Do this!
The best way to setup Facebook ads is through Facebooks custom ad builder or with a tool like Adespresso.
Here's a walk through of how to setup a non-boosted Facebook ad:
Boosting your post is a good way to start. But, you'll eventually want to have more control over things.
In fact, most successful ad campaigns are not boosted posts. They are custom campaigns with very specific settings.