We’ve added two powerful tools to your Blog section to help you publish better content, faster:
Improvement Tool – upgrade existing blog posts
New Blog Writer – generate new blog posts and topic ideas
This article walks you through where to find them, how they work, and how to get the best results.
1. What do these new tools do?
Improvement Tool (for existing blogs)
The Improvement Tool helps you optimize blogs you’ve already published. You can use it to:
Refresh outdated posts
Improve clarity, structure, or tone
Strengthen calls-to-action or local targeting
It’s perfect for breathing new life into content that’s already on your site.
New Blog Writer (for creating new posts)
The New Blog Writer gives you two ways to generate content:
Write a blog around your inputted parameters
You tell it what you want (topic, audience, tone, etc.), and it writes a full blog post draft for you.Auto-discover your niche and generate topic ideas
The tool can:Crawl your website
Identify your niche
Combine your niche with Google Trends
Then generate 4–5 fresh topic ideas tailored to your niche
From there, you can turn any of those ideas into a full blog with just a few clicks.
2. Who can use these tools?
Available to: Any user with access to the Blog section in their account
Best for: Agents who want to:
Post consistently without staring at a blank page
Optimize older posts for better performance
Discover new content ideas that fit their niche
If you don’t see these tools, check with your account admin or make sure your plan includes blog features.
3. Where to find the Improvement Tool & New Blog Writer
Log into your Easy Agent PRO dashboard.
Go to the Blog section.
On this screen, you’ll see two new icons:
One for the Improvement Tool
One for the New Blog Writer
If you see two new icons at the top of the Blog area or near your post list, you’re in the right place.
4. How to use the New Blog Writer
You can use the New Blog Writer in two main ways: manual input or automatic niche discovery.
A. Write a blog from your own parameters
Go to Blog and click the New Blog Writer icon.
Choose the option to create a blog from parameters (wording may vary slightly in your UI).
Enter your details, such as:
Topic or working title
Ideal audience (first-time buyers, downsizing sellers, investors, etc.)
Location (your city, neighborhood, or market area)
Tone (friendly, expert, professional, conversational)
Click Generate.
The tool will create a full blog draft based on your inputs.
Review the content and:
Edit any phrasing to match your voice
Add local stats, neighborhood names, and your own examples
Insert links to your listings, landing pages, or lead magnets
Save it as a draft, then publish when you’re ready.
B. Let the tool crawl your site and suggest topics
Go to Blog and click the New Blog Writer icon.
Choose the option that lets the tool analyze your site / find your niche.
The tool will:
Crawl your existing site content
Identify what niche you’re already serving (e.g., luxury, first-time buyers, a specific city or neighborhood)
Combine that with Google Trends data
It will then present 4–5 topic ideas that are:
Relevant to your niche
In line with what people are currently searching for
Select one of the topic ideas you like.
Click to generate a full blog post from that topic.
Edit as needed, localize it, and then save/publish.
Tip: Even if you don’t publish every suggested topic, you can use them as a content calendar for upcoming weeks.
5. How to use the Improvement Tool (for existing posts)
Go to Blog in your dashboard.
Locate the Improvement Tool icon.
Choose an existing blog post you want to improve (usually from your list of posts).
Use the Improvement Tool to:
Tighten up the writing
Improve structure (headings, sections, flow)
Refresh intros and conclusions
Strengthen calls-to-action (e.g., “Book a consult,” “Get a free home valuation”)
Review the suggested changes:
Keep what matches your voice
Tweak or discard anything that doesn’t feel like you
Save the updated version and republish if needed.
Updating older posts like this can help with:
Better engagement
More time-on-page
Stronger SEO over time
6. Best practices for real estate agents
To get the most from these tools:
Be specific.
When entering parameters, include:City or neighborhood
Type of client you target
The main problem you’re helping them solve
Always localize.
Add:Local neighborhoods
School districts
Market conditions and price ranges
Real examples from your market
Use CTAs in every post.
For example:“Get your free home valuation”
“Download my first-time buyer checklist”
“Schedule a 15-minute call”
Combine both tools.
Use the New Blog Writer to create new posts, then revisit them later with the Improvement Tool to keep them fresh and relevant.
7. FAQs
Q: Will the New Blog Writer content be unique to me?
A: Yes. Each time you generate content, the tool creates a new, unique draft based on your parameters or niche. We still recommend editing and adding your personal touch.
Q: How often will topic ideas update?
A: Because the tool combines your niche with data from Google Trends, topic suggestions are designed to stay aligned with what people are currently searching for, but you can always rerun it later for fresh ideas.
Q: Can I regenerate a post if I don’t like the first draft?
A: Yes. You can adjust your parameters and generate a new version, or choose a different topic idea.
Q: Does using the Improvement Tool overwrite my original content?
A: You’ll always have a chance to review changes before saving. If you’re unsure, duplicate your post or copy the original content before applying major edits.
8. Troubleshooting
I don’t see the new icons in my Blog section.
Refresh your browser or log out and back in.
Try a different browser or an incognito window.
Confirm that your account has access to the Blog tools.
If you still don’t see them, contact support with:
Your account email
A screenshot of your Blog page
The tool isn’t generating topics or drafts.
Check your internet connection.
Wait a few seconds and try again.
If you’re using the “crawl your site” option, make sure your site is live and accessible.
If the issue persists, send support:
The time the issue occurred
What option you were using (parameters vs. site crawl)
Any error message you saw
9. Need more help?
If you’d like help picking topics, interpreting your niche, or refining your drafts:
Reach out via your dashboard’s support option, or
Contact our support team with examples of posts or topics you’re working on
We’re happy to help you turn these tools into consistent, lead-generating content.