Agent Follow Up Sequences For Email

Updated 4 months ago ​by Christopher McHale

BUYER EMAIL #1

 

Situation: You know where they are looking from IDX

Goal: Introduction and VALUE (IDX Web Lead)

Subject: Moving to the Northeast Heights?

————- Hey John, I noticed you were checking out some of the gorgeous properties in the Northeast Heights.

Did you see any of these ones?

Property 1 (LINK) Property 2 (LINK) Property 3 (LINK)

Let me know if I can help answer any questions, my cell is 888 888 8888. Best,

Tyler Zey We Sell Homes Realty tyler@WSHR.com 888 888 8888 Ps: I thought it might be helpful for your search to check out a Market Snapshot for the area, as well as my Complete Guide to the Northeast Heights, please find them attached – hope this helps!

 

 

 

BUYER EMAIL #2

Situation: Generic buyer introduction Subject: Your BIG move? ————- Hey John,

I noticed you might be moving shortly. What neighborhoods were you checking out?

Best, Tyler

PS: If you haven’t heard, there are definitely some places to AVOID in town. Reply back and I’ll send you my cheat sheet for each neighborhood.

 

 

BUYER EMAIL #3

Subject: ————- Hey John,

We all get a ton of email so I’ll keep this short. Are you:

A DIY’er when it comes to finding the perfect home? or – would you like me to source the best list of homes available and give them to you on a silver platter?

Just reply back saying, “Let me be” or “Silver Platter”.

Best, Tyler

PS: How’d you find my site in the first place?

 

 

SELLER EMAIL #1

Situation: Filled Out CMA Form Goals: Assume rapport / schedule call or visit

Subject: Still need your home value? ————-

Hey John, Just finished completing a market analysis for your home – very interesting… want to grab a quick coffee at the Starbucks by your house (9821 Road St NE, 98760) and discuss? What time works best with your schedule? Best,

Tyler Zey We Sell Homes Realty tyler@WSHR.com 888 888 8888 Ps: I thought it might be helpful to include my Complete Guide to Selling A Home In Austin, please find that PDF attached – hope this helps!

 

 

SELLER EMAIL #2

Situation: Filled Out CMA Form Goals: Assume rapport / schedule call or visit

Subject: Quick update: your home value ————-

Hey John, Great news, I just finished researching the value of your home!

I still have 1 quick question… I know you’re busy, what is the best time to discuss? Best,

Tyler Zey We Sell Homes Realty tyler@WSHR.com 888 888 8888 Ps: In the meantime, checkout my Complete Guide to Selling A Home In Austin, please find that PDF attached.

 

 

 

SELLER EMAIL #3

Subject: Has your house ever been broken into? Goal: Email 2 unresponsive. Get any kind of response. ————-

Hey John,

I’ve got a quick question about that Market Report you requested.

Has your house ever been broken into?

Best, Tyler

PS: Does tomorrow or Friday work best to present this report to you?

 

 

 

SELLER EMAIL #4

Subject: …like hotcakes ————- Hey John,

Every house in your neighborhood has sold for more than you’d expect this last year. Buyers are finally submitting offers like hotcakes.

Does 5pm tomorrow at the Starbucks by your house work to show you this report I’ve drawn up? I think you’re going to like LOVE the numbers.

Best, Tyler

PS: Have you seen my client success stories?

 

 

 

KEEP IN TOUCH EMAIL #1

GOAL: keep in touch with previous buyers/sellers Subject: What’s new? ————-

Hey John, Lovin the house now that you’re all moved in? 

Just wanted to check in real quick and see how you’re doing!

Have you had a chance to checkout XYZ restaurant near your house?

Seriously, the (Burgers/Steaks/Beers) there are AMAZING. Anyway, let me know how you’re doing and If I can help with anything.

Talk soon,

Tyler Zey We Sell Homes Realty tyler@WSHR.com 888 888 8888 Ps: Know anyone that is thinking about selling their home?

 

 

REFERRAL EMAIL #1

Subject: drove by your new place… ————-

Hey John,

I drove by your house this weekend and thought of you. How’s the family liking the new place?

You should really check out the [INSERT LOCAL EVENT] this weekend. We went last year and everyone still talks about it.

Best, Tyler

PS: Do you know anyone who’s toying with the idea of buying or selling? We’re giving away season tickets to the amusement park in town to people who send their friends our way.

 

 

 

REFERRAL EMAIL #2

Subject: houses for pups ————-

Hey John,

The local dog shelter is having their annual fundraiser at the end of this quarter. Did you know we donate $100 per house we sell?

Anyway, we’re doubling that donation this quarter for every house we sell via a referral.

Do you know anyone who’s thinking of buying or selling real estate that we should talk too?

We’d love to make a donation to them in your name.

Best, Tyler

 

 

 

REFERRAL EMAIL #3

GOAL: keep in touch with previous buyers/sellers Subject: Need your carpets cleaned? ————-

Hey John, Wanted you to be the first to know…

We partnered with XYZ Cleaning Company for an awesome promotion this month!

Basically, we’re giving away an entire home cleaning (carpets and sofas too!) for the next 3 referrals we get. Know anyone who is thinking about buying or selling? Let me know and I’ll get you hooked up ASAP. Talk soon,

Tyler Zey We Sell Homes Realty tyler@WSHR.com 888 888 8888 Ps: What do you think about the new (insert local event here) university basketball arena?

 

 

 

REFERRAL EMAIL #4 

GOAL: Ask for referral from previous client, trade MASSIVE value Subject: $1000 Scholarship? ————-

Hey John, Wanted you to be the first to know…

I know your daughter is about to start her second semester of college (can still remember!)

Anyway, we’re running a Scholarship Program this quarter that I thought you might find interesting.

We’re giving away a $1000 scholarship to anyone who refers a new home seller to us.

Sound cool? Could be a great way to save some money.

Talk soon,

Tyler Zey We Sell Homes Realty tyler@WSHR.com 888 888 8888 Ps: What do you think about the new (insert local event here) university basketball arena?

 

Last Chance Email:

Goal: Promotional Contest / Client Engagement Campaign / Create Sense of Urgency

Subject: LAST CHANCE: _____________

Body:

Hi {First Name},

Time is running out!

Today is the last day to {enter contest / purchase discount / redeem offer / etc.}.

All you have to do is {instructions}.

It’s that easy!

[Call to Action]

 

Referral Increasing:

Goal: Increase International Referral Network / Reach out to fellow agents

Subject: {First Name}, would you like more referrals?

Body:

Hi {First Name},

I’d like to introduce myself – my name is ________ and I work out of {location}. If you ever have a client who is looking to move into the area, then I would be glad to assist.

Conversely, if I have any clients moving into your area then you’ll be the first agent I will refer them to.

If you want to hop on a quick call to chat, then here is my number: __________.

Or you can check out some of my online profiles as well: _____________.

All the best,

 

 

“The Personal Researcher”

Dear [First Name],

There are so many resources about real estate out there. And you’re time is valuable. As an agent, it’s my job to sort the good from the not-so-good. So here are three helpful articles about [selling your home/buying a home] I thought you’d like:

[link]

[link]

[link]

And of course, if I can be of any assistance as you explore your options, please don’t hesitate to ask!

Yours,

[Agent Name]

PS. I do have a blog on my own site, and you can also find helpful resources there! Click here to check it out.

 

 

 

“The Friday Planner”

Dear [First Name],

Exciting things are happening in our neck of the woods! I know we’re all super busy, but I didn’t want you to miss out on these upcoming events. They are, after all, what make [Town/City/Neighborhood] such a special place to live!

[link to event]

[link to event]

Have a great weekend,

[Agent Name]

PS If you’re able to check one of them out, I’d love to hear about it! Let’s connect on Facebook or just email me any time.

“The Referral Roundup”

Dear [First Name],

One of the best things about being a real estate agent in [Your Area] is knowing who the go-to home services folks are. I have worked with so many over the years, and I have a network of professionals I trust. These are people I count on and call on for my clients.

Just in case you need them, here are three folks I’d call in a heartbeat:

[Contact 1 – plumber?] [Contact 2 – landscaper?] [Contact 3 – painter?]

If you need to call on any of these good folks, do tell them I referred you.

All the best,

[Agent Name]

PS Do you have a home services professional you trust? Share the info with me on Facebook or shoot me an email!


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