Facebook Ads Formulas: Targeting Foreclosures Leads

Updated 4 months ago ​by Christopher McHale

Are you looking for copy/paste ad formulas to start successfully with? Here's one to look at:

This ad campaign generated $6 leads for foreclosure properties. We've had agents successfully convert these leads into clients for non-foreclosure properties. The foreclosure angle is just a hook to get people more interested in talking with you.

The Setup:

  • Headlines: Looking For A Sweet 💰 Deal 💰 on a Foreclosure?
  • Texts:  Looking For A Sweet 💰 Deal 💰 on a Foreclosure in Illinois? 🏡 I've created a list of available foreclosure in Naperville/Aurora and the surrounding areas! CLICK THE LINK to get access to the list and score the deal of a lifetime
  • 😎 Looking For A Sweet 💰 Deal 💰 on a Foreclosure Near You? 🏡 I've created a list of available foreclosure in the surrounding areas! CLICK THE LINK to get access to the list and score the deal of a lifetime 😎 
  • Link Descriptions: Be The First To See Foreclosures That Hit The Market Nearby! Sign Up To See Them Now!
  • Call To Action: Sign up

Images Used:

You do not have permission to use these images. We purchased them from a stock photo website (bigstock.com). And our license does not cover you using them. They are here for informational purposes only. #1: 

#2:

Ad Campaign Type:

Conversion Facebook Ad - We created a custom conversion for the thank you page. This means that in Squeeze we selected "Redirect" and redirected people to a page when they became a lead. We pasted the URL for this thank you page into the conversion section of Facebook. Here's where you do that:

Landing Page:

The landing page was really simple. It looked like this:

You really want to keep landing page text simple. This way you know why a page is working or not working. The more variables you add; the more things that could potentially could be changed to get better results.

Targeting:

We were running this ad for a client without a big email list. This meant we had very little targeting data to go off of. We ran this ad with almost no targeting. 

We simply included a geographic range targeting married and engaged people.

If you have the ability to create look alike audiences or upload a csv file of past clients, that's another way you could improve upon these results.

How We'd Improve The Ad

The images for these two ads had dramatically different click through rates and lead rates. Here's what that looked like:

We'd only use the boarded up house next time when running a campaign like this.


How did we do?